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Chennai Super Kings launch KINGS CLUB
Monday, Nov 24 2008
Chennai, November 24, 2008…The Chennai Super Kings announced the launch of their exclusive fan club “KINGS CLUB”, here today. The KINGS CLUB is the Super Kings official Club membership programme for Adults and Children designed to build on the popularity of the Super Kings and give their fans an opportunity to be part of an exclusive community that will be closely associated with their Superkings. The KINGS CLUB was launched by Mr. T. S. Raghupathy, Executive President, The India Cements Limited in the presence of Mr. K. V. P. Baskar, Operations Director, South, Aircel Cellular Limited. Adding to the excitement was percussionist par excellence, Mr. Sivamani.
The KINGS CLUB membership programme consists of two membership levels, Senior and Junior. Membership is for a year which can be renewed subsequently and is priced at Rs. 500 for School Children and Rs 1,000 for others. The KINGS CLUB offers their members incentives designed to satisfy their priorities.
The unique member benefits include, home ticket priority access & discounts for IPL home Matches, invites to practice sessions, welcome gift hamper with a host of goodies, participation in special events, newsletters, discounts on team merchandise available on the E Store and photo opportunities with the cricket stars.
Mr. M S Dhoni, Captain of the Chennai Super Kings Team in his message said “I am happy about the launch of our official membership programme Kings Club. I am sure you will find the club a great window to share the passion that we all have for the team. I look forward to have you all as a part of this special family.”
Mr. T. S. Raghupathy, Executive President, The India Cements Limited, said, “We’re delighted to launch the KINGS CLUB for our loyal fans. The inaugural season of the IPL was a huge success because of the unstinted support of our fans and we wish to extend this association going ahead. The KINGS CLUB programme is simple to join, and its unique benefits give them an opportunity to be closer to their team and heroes. Our aim is to include all our fans and this is why our pricing is so affordable.”
“During the first season of the IPL, we were overwhelmed with the support and interest levels of the people of Chennai and Tamil Nadu. Our teams performance and our conduct came in for high praise from all sections. Post the inaugural season we have been receiving inquiries on our future plans and promotions. With the Kings Club we hope to extend this relationship to our fans and provide them with an opportunity to belong to the extended family of the Chennai Super Kings,” he added.
Enrolling in the KINGS CLUB is easy. Membership forms will be available from Friday November 28, 2008 at select outlets of Café Coffee Day and Aircel. Filled in forms with cheques attached can be dropped off at various collection centres. Within a week membership cards will be dispatched and a welcome kit with gift hamper in 3 to 4 weeks time. There is also the option of joining the fan club by visiting www.chennaisuperkings.com to register their payments and details.
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