The India Cements Limited, a leading cement manufacturing company in the country and market leaders in south India, will continue their association with the much-decorated Chennai Super Kings going into the VIV0 2018 Indian Premier League season.
Known to create value on a sustained basis for all their stakeholders through lofty standards of transparency, accountability and leadership in cement manufacture, India Cements have been a major sponsor of CSK from the inaugural IPL season.
CSK emerged as one of the most dominant sides in the opening decade of the IPL by winning the title twice, finishing runners-up on four occasions and qualifying to the Playoffs in all eight seasons between 2008 and 2015. Not to forget the two Champions League crowns.
“India Cements strive to remain a leader in the manufacture of cement and establish themselves as a preferred supplier of products and services to their clients and enhance the brand value of all stakeholders. Likewise CSK have always focused on consistency, loyalty and quality performances,” said Rakesh Singh, Executive President, The India Cements Limited.
“We want to continue to be on the back of their jersey. It gives us a great reach across the country,” he added.
CSK retained talisman Mahendra Singh Dhoni, Suresh Raina and Ravindra Jadeja ahead of the 2018 Player auction to be held in Bengaluru on Jan 27 and 28.
“India Cements have been an integral part of CSK’s journey from inception and we are thankful for their continued support,” said K George John, Director, Chennai Super Kings Cricket Limited.